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“I always wanted to own an underwear store.” JOHNOntario, CanadaOwner of Jockstrap Central How many websites do you have total?There’s USG, a bunch of blogs—Jockstrapping, MustBeGay, Jockstrap Central, Un-der-who?, and Un-der-where?. Luckily USG sort of runs itself. Jockstrap Central has just become all-encompassing. We’re eight years into Jockstrap Central. It’s disappointing, but I used to be completely involved in USG, in every aspect of it, and I just simply don’t have time anymore.Did you always work in underwear?I worked for Bell Canada, it’s the big Telco company here, and I was working for Sympatico. When they launched their web service I was their first graphic designer. That was 17 or 18 years ago. Being a designer, I fell into the whole web design stuff. I always wanted to start an underwear store, but I was really involved with another internet business. I can tell you, it’s not a secret—it was in the adult industry. But in the end I hated that industry, so that’s when I started USG. It just sort of evolved. Other than wanting to leave the adult industry, what inspired you to start an underwear business?I was always into fashion and I realized there were a lot of options there for underwear, so I was going to department stores and buying underwear. Of course, then I fell into the internet and realized I have access to underwear from around the world. I had a lot of money back then and I was just buying like crazy. From everywhere I could. I still have bags and bags of underwear that now I don’t even wear, but I can’t throw them out (laughs). You cover a broad spectrum. You’ve got guys into the tighty whiteys or into the skimpy stuff. I love it all. Different underwear has different purposes. I was into good fitting boxer briefs for day to day but I was also into the sexy, erotic stuff. My underwear fetish wasn’t a secret fetish. My family knew about it, everybody knew about it. I was buying the crazy, erotic thongs and g-strings. Again, I was always into a good fitting boxer brief or brief, but the kinky side of me was always looking for something crazy.Has discovering underwear made you more confident?In a very abstract way. It allowed me to make a website and people respected me…and it’s always been free. It’s built me up to feel confident. I’m confident in my underwear fetish. I guess it makes me feel sexier. Definitely sexy. Especially when I was working in an office and I’d be wearing something skimpy underneath. It made me feel a little more sexual…almost naughty (laughs). I’m not sure about confident but naughty. It was my little secret that nobody else knew. Now I’m able to do exactly what I love. Whether it’s underwear, the design aspect, programming, or marketing. I love all aspects of it.Do you think there’s a common thread among the forum members?Definitely. The whole site has been geared towards showing off in underwear. It’s all about self pics. I try to stop people from just posting pictures from around the Internet. It’s really about finding the underwear, then showing it. When I first started it was all about the forums, and then I launched galleries and the forums were all of a sudden being neglected. Guys just love to show off their purchases. I think it’s even more popular than talking about the underwear.  

“I always wanted to own an underwear store.”

JOHN
Ontario, Canada
Owner of Jockstrap Central 

How many websites do you have total?
There’s USG, a bunch of blogs—Jockstrapping, MustBeGay, Jockstrap Central, Un-der-who?, and Un-der-where?. Luckily USG sort of runs itself. Jockstrap Central has just become all-encompassing. We’re eight years into Jockstrap Central. It’s disappointing, but I used to be completely involved in USG, in every aspect of it, and I just simply don’t have time anymore.

Did you always work in underwear?
I worked for Bell Canada, it’s the big Telco company here, and I was working for Sympatico. When they launched their web service I was their first graphic designer. That was 17 or 18 years ago. Being a designer, I fell into the whole web design stuff. I always wanted to start an underwear store, but I was really involved with another internet business. I can tell you, it’s not a secret—it was in the adult industry. But in the end I hated that industry, so that’s when I started USG. It just sort of evolved.

Other than wanting to leave the adult industry, what inspired you to start an underwear business?
I was always into fashion and I realized there were a lot of options there for underwear, so I was going to department stores and buying underwear. Of course, then I fell into the internet and realized I have access to underwear from around the world. I had a lot of money back then and I was just buying like crazy. From everywhere I could. I still have bags and bags of underwear that now I don’t even wear, but I can’t throw them out (laughs).

You cover a broad spectrum.
You’ve got guys into the tighty whiteys or into the skimpy stuff. I love it all. Different underwear has different purposes. I was into good fitting boxer briefs for day to day but I was also into the sexy, erotic stuff. My underwear fetish wasn’t a secret fetish. My family knew about it, everybody knew about it. I was buying the crazy, erotic thongs and g-strings. Again, I was always into a good fitting boxer brief or brief, but the kinky side of me was always looking for something crazy.

Has discovering underwear made you more confident?
In a very abstract way. It allowed me to make a website and people respected me…and it’s always been free. It’s built me up to feel confident. I’m confident in my underwear fetish. I guess it makes me feel sexier. Definitely sexy. Especially when I was working in an office and I’d be wearing something skimpy underneath. It made me feel a little more sexual…almost naughty (laughs). I’m not sure about confident but naughty. It was my little secret that nobody else knew. 

Now I’m able to do exactly what I love. Whether it’s underwear, the design aspect, programming, or marketing. I love all aspects of it.

Do you think there’s a common thread among the forum members?
Definitely. The whole site has been geared towards showing off in underwear. It’s all about self pics. I try to stop people from just posting pictures from around the Internet. It’s really about finding the underwear, then showing it. When I first started it was all about the forums, and then I launched galleries and the forums were all of a sudden being neglected. Guys just love to show off their purchases. I think it’s even more popular than talking about the underwear.